Cookies policy.
We use a small number of cookies to keep the website working and to understand how it is used. This page explains what they do and how to control them.
What is a cookie
A cookie is a small text file that a website stores on your device. Some cookies are essential for the site to function; others support analytics or advertising. We also use similar technologies such as localStorage and tracking pixels — this policy covers those too.
Cookies we use
Strictly necessary (always on)
Required for the website to work. These remember your cookie choice, the loan amount you set on the calculator, keep your application progress as you move through the form, and protect the form against abuse. The site does not work properly without them.
Analytics and site improvement (with your consent)
Google Analytics 4 counts visits and shows us which pages are popular. Zoho PageSense provides heatmaps, A/B testing and session recording — a replay of how your browser interacted with our pages (typed form values are masked by the tool). Neither runs unless you accept optional cookies.
Advertising (with your consent)
We advertise on Google, Microsoft (Bing) and Meta (Facebook/Instagram). With your consent, Google Ads, Microsoft Advertising (UET) and the Meta Pixel (with its server-side Conversions API) set cookies that attribute applications to the advert that brought you here and help those platforms measure and optimise our campaigns. These are third-party advertising cookies and can be used by those platforms to recognise you across other websites. If you choose "Essential only", these tools receive no consent signal and set no advertising cookies.
Live chat (with your consent)
Zoho SalesIQ powers the live-chat widget and sets cookies to keep your conversation session. It only loads after you accept optional cookies.
Reviews
The Trustpilot widget shows our review score. Trustpilot's embedded review widgets are cookie-free.
Managing your choices
On your first visit a banner asks whether to allow optional cookies. To change or withdraw your choice at any time, use the Cookie preferences link (also in the footer of every page) — withdrawing consent is as easy as giving it. You can additionally clear or block cookies in your browser settings; if you block strictly necessary cookies, the application form will not work.
Changes to this policy
If we change which cookies we use we will update this page and the date at the top. The current version always applies. Questions: privacy@nationwidefinance.co.uk.
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