Given what might be happening in a few months, diversifying is back on the agenda for farmers with unused land currently going to waste.
Creating a campsite can provide a profitable new business opportunity for uk land owners.
Camping is undergoing a revival, and with more people looking to ‘stay in the UK’, holidays and short breaks in the great outdoors are set to skyrocket. This offers vast opportunities for rural farms, which are often well located for a range of target camping markets.
Nationwide has a long history of Financing within the Agricultural Sector and you’ll find us friendly and open to exploring the opportunity with you to “make it happen”.
Choosing Your Target Market
The camping market is surprisingly broad and you can differentiate yourself by providing a clear offer. You might, for example, want to provide a family-only campsite with a cooked breakfast on offer and a farm-hand experience for children. You might simply want to offer electrical hook-ups and camping space to local walkers. You might even want to break into the luxury camping market by setting up ‘glamping’ tents or yurts.
You could invest in eco-pods for walkers and sportspeople.
Refining Your Offer
Think about what will make your farm stand out. For example, a high-spec toilet block can be a huge draw for women and families. You can obtain specialist asset finance to create the facilities that you’ll need to effectively market your offer. You might also want to invest in outdoor cooking facilities or a communal kitchen. Think about whether there are local stores and supermarkets. If not, you might want to provide home-grown food and local produce for your guests. You might also want to upgrade to offering motor-home hook-ups and even studios or log cabins.
We even partner with Farmers selling holiday homes by providing finance for their clients running it as a business, especially where loans are not possible by some other method.
Depending on your ambitions, good asset finance can make all the difference in extending your business plan further.
Contact your local council for advice about health and safety regulations and other information on rates and business set-up advice. Your council may also be able to offer a local camping accreditation scheme and advice on marketing your business effectively.
Remember to invest in digital marketing by creating a website and also making use of social media channels to promote your campsite to prospective visitors.
Ensure that it is listed in relevant directories and holiday brochures and promote it locally by using notice boards and flyers. Consider buying advertising space in holiday magazines and travel publications and even look into investing in Google Adwords targeted online advertising to reach your audience. Think about all possible options you might want to advertise in a specialist running magazine if a long-distance race occurs near your farm, for example.
Or, call us today on 01234 240 155 and we’ll do our best to help you.